Since the days of the canary-yellow Walkman, headphones have been as much of a statement as the mini-sound system.

Inspired by a recent project, we proposed a visual exploration into the relationship between sound and beauty, individuality and luxury – all of which become identifiable with Beats. This striking teaser reveals ground-breaking technology through captivating visuals interpreting sound as a reactive organism. Sound ripples ebb and flow creating a breathtaking environment and evolving landscape born from displacing geometry, celebrating longstanding history of the beauty in the simplistic
design of vinyl.

Adorned by celebrities worldwide, Beats have acquired an image for fame and beauty. With this in mind Bolder Creative have created an equally luxurious palette seamlessly blending these ideals to give the perfect cinematic experience; waking the desire of any person to possess these world renown headphones.