![](http://176.58.99.128/wp-content/uploads/2017/11/Bolder_Creative_Nike_Basketball_LeBron_Soldier_XI_header-1.jpg)
Nike Basketball
LeBron Soldier XI
We were approached by Nike Basketball to create a key visual for the launch of Lebron’s signature shoe the XI.
The imagery was used throughout print, in store, online and on Nike’s social channels.
Key Visual
![Nike Basketball](http://176.58.99.128/wp-content/uploads/2017/11/Bolder_Creative_Nike_Basketball_LeBron_Soldier_XI_KV-1250x833.jpg)
![Nike Basketball](http://176.58.99.128/wp-content/uploads/2017/11/Bolder_Creative_Nike_Basketball_LeBron_Soldier_XI_shoe-1250x837.jpg)
![Nike Basketball](http://176.58.99.128/wp-content/uploads/2017/11/Bolder_Creative_Nike_Basketball_LeBron_Soldier_XI_Lion-1-1250x1250.jpg)
![Nike Basketball](http://176.58.99.128/wp-content/uploads/2017/11/Bolder_Creative_Nike_Basketball_LeBron_Soldier_XI_store-1250x937.jpg)
![Nike Basketball](http://176.58.99.128/wp-content/uploads/2017/11/Bolder_Creative_Nike_Basketball_LeBron_Soldier_XI_wall-1250x402.jpg)
![Nike Basketball](http://176.58.99.128/wp-content/uploads/2017/11/Bolder_Creative_Nike_Basketball_LeBron_Soldier_XI_store2-1250x650.jpg)
We were approached by Nike Basketball to create a key visual for the launch of Lebron’s signature shoe the XI.
The imagery was used throughout print, in store, online and on Nike’s social channels.